Building your brand
So, why am I telling you all about my company’s pink-feathered foundations, and how is this relevant to you? Well, it’s all about branding. Something I regularly hear from my logo design clients is ‘I don’t know if prospective clients will know what my company does’. Well, as with a book cover not telling the whole story, a logo doesn’t necessarily have to directly explain what your company does. Just have a look at successful brands around you. Does McDonalds have anything related to food in their logo? Does Apple have anything to do with computing in their image? It is more important for your logo to represent you, as you are the most important part of your brand.
Logo design: fitting with your brand
Although the pen in my logo links together both the editorial and design sides of my company, it is a tiny detail that goes unnoticed by most. The more important aspect is the flamingo, which, for all the reasons I’ve given, represents me and the foundations of my brand. I know it works because I get tagged in no end of flamingo products on social media (which never gets old, by the way, so continue to tag away!). I am also fortunate that not long after naming my company, a deluge of flamingo products hit the retailers’ shelves and have remained there for the last year. Plus, many people have said that they can’t see flamingos without thinking of me and my company. It is a clear, recognisable image that works well for me and my brand and stands out from the crowd. It uses only two colours that can then be rolled out across all of my branding, such as my marketing materials (business cards, flyers, etc.) and my social media marketing (primarily Facebook and Instagram), plus the company name and font complements it well and uses one of those colours.
Whether it is a book cover you are branding, maybe it is the first in a series and you are planning more that will need to complement it and sit well with it on a bookshelf, or it is your company that you are branding, there are lots of hints and tips I can give you that will need to wait for another post. Most important, however, is keeping it simple and ensuring it sits well with you and your passion. Remember that you are your brand, you need to smile every time you see your logo and you need to be a Fuzzy Flamingo in a flock of pigeons.