Gets You Media Exposure
If you’ve ever tried to get coverage in the press for your business, you will know that it’s hard work. If it looks like too much of an advert, you won’t get picked up by the newspapers (they’d rather sell you the advertising space), so you need to get more creative with your pitch. Promoting a book can be a really handy tool for this.
For example, if your book is your personal story of how you overcame adversity to become a successful business owner, that makes a great story for the press. When you’re pitching to a newspaper, magazine or radio station, you don’t necessarily need a press release, but what you do need is the following (with examples given from my own chapter in Mumpreneur on Fire 4: Mumpreneur on Fire 4
A good headline:
Local businesswoman shows that a life-changing diagnosis doesn’t have to be life-ending.
A short paragraph about what you’re pitching:
Forthcoming book Mumpreneur on Fire 4 includes a chapter by local businesswoman Jen Parker. She shares how her dream career in the police was halted due to an autoimmune arthritis diagnosis, but she didn’t let this stop her. Instead, she built a career in publishing, reaching the top and then starting her now multi-award-winning business Fuzzy Flamingo when she had her first child.
Include pictures and contact information:
Attached are pictures of me winning my awards, and hard at work in my home office. You can contact me for more information.
As a result, I was featured in local magazines and newspapers and invited onto BBC Radio Leicester to talk about the book. Plus once those contacts were established I could pitch other stories to give my business media exposure down the line, and I have now been featured in Marie-Claire Online, The Metro Online and Woman Magazine.