Keywords help your visibility
Choosing your keywords is like using the right hashtags on Instagram; i.e. it’s a way for people to find your book when they don’t even know they’re looking for it! Amazon allows you to choose 7 keywords, so you need to make them count. Do your research: what would your ideal reader be looking for if they were browsing for a book? Your book title, subtitles, authors and categories are already searchable, so make sure not to repeat them in the keywords as that is a waste. There are various platforms out there to help you choose keywords, or you can do your own research and ask your readers directly for help: post out on social media asking your potential readers the kind of books they search for, or ask your reviewers how they’d describe your book in 10 words.
Set a good price
Again, research here is key. You can generally charge more for non-fiction than fiction because it is generally viewed that a reader is happy to pay for ‘expertise’ in a non-fiction subject and time taken to research into writing non-fiction needs to be taken into account. With fiction it is generally not advisable to break the £10, so ideally keep your book at £9.99 or lower. Most novels tend to be priced between £6.99 and £9.99, but you need to take into account both the print cost that will be taken from the cover price, as well as the royalty Amazon will take.
It is a bit more flexible with eBook pricing. It is common to see an eBook priced at between 40 and 60% of the paperback price. So for a £9.99 paperback you’d see the eBook priced at £3.99 to £5.99. There are ways to promote your eBook when you release it to increase your rankings, however. A price drop is one way to do this, as it generates a need to purchase your eBook within a small time-frame. Rankings are based on sales with one day, so you need your marketing push to focus on one day in order to get as high as possible in the rankings. If you opt for their KDP Select programme then you’re not going to be able to set your eBook price lower than they allow (usually around the £1.80 mark). If you opt out of this programme, however, then you can set your price at 99p for the day of your big push before increasing it to the normal price.
This does depend on the purpose of publishing your book, though. If you want to make the most money you can from your book then a price drop might not be the way to go. The purpose of my book wasn’t to make money; it was to reach as many people as possible to make a positive difference. Therefore, after the initial price drop I decided to keep it at 99p in order to make it accessible to as many people as possible (Escape Reality on Amazon).